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To say that face masks have become popular lately is a bit of an understatement — Sephora has more than 400 varieties . Masks “offer highly concentrated treatments to address specific issues,” says New York City dermatologist Dr. Joshua Zeichner. But unlike a toner or a serum, masks deliver ingredients under occlusion, which helps the ingredients absorb more efficiently, skin care notes Dr. Nazarian. Washing your face is the most basic and essential step of any routine, says the New York City dermatologist Dr. Carlos Charles. “Our skin comes in contact with environmental pollutants, dirt and other factors each day that should be gently removed.” Wash twice a day, morning and night, to avoid clogged pores, dullness and acne. If you have a skin condition or any condition that affects your skin, it’s important for you to see a dermatologist and make your skin-care decisions with their input. Not only is your skin likely to be more sensitive to skin-care products, but you also don’t wa...